Wednesday, February 24, 2010

Sachin Tendulkar scores first ever 200 in ODI


At the age of 36, Sachin Tendulkar - the Little Master - claimed the most elusive ODI record of all when he became the world's first cricketer to score a double century in the game's 38-year-old history.



The moment of glory... the stadium erupts... the crowd roars


Vital Stats of Sachin Tendulkar's record-breaking double ton:
He scored the historic knock of 200 not out (slamming 25 fours and 3 sixes off 147 balls) in the last over of the 2nd One Day International match v/s South Africa, on Feb 24, 2010 at Gwalior, while setting up a 153-run victory, leading India to a 2-0 series win.

Tendulkar beat Saeed Anwar & Charles Coventry's record of 194 runs, after beating the Indian record of 186, set by himself in '99 against New Zealand. Listen to Sachin speak right after his moment of glory:



Sachin Tendulkar... a living legend... yet so humble


Here are some eloquent words of praise for Sachin from Michael Clarke, Aussie Twenty20 skipper and Daniel Vettori, NZ cricket captain.

To check out the incredible haul of World Records Sachin has set during his illustrious sporting career, and to read about his rise to super-stardom from very modest beginnings, visit his Wikipedia page.

Power of slommo - goosebumps guaranteed

Watch this TVC. It's goosebumps guaranteed. That's the emotive power of film in slommo. Cleverly used, it can say so much so well.

All public service ads serve good causes. But the degree of impact differs.
This ad in particular has cut-through. Watch it. Share it. It could save lives.





The above also shows that film as an effective communication medium is still unparalleled. Nothing can quite surpass the sensuality of audio-video. Whether you watch it at work, at home or on the bus - it still works.

Parting thought: Why don't we have seat belts on trains and buses ???

Old Spice TVC - a bloody MAN of an ad

Here's a wickedly awesome Old Spice ad. A commercial that makes you fall for it the first time you watch it. (*Love at first frame.) Not only does it keep you rivetted from start to finish, it has you laughing out loud.

It uses a powerful film technique where the protagonist speaks to the viewer in first person - taking full charge of the narrative by talking directly into the camera. Opens on this rock-solid dude (more on him later) talking product benefit as scenarios morph seamlessly and props drop in suddenly - without digressing or diluting the humour.

Indeed, a rare ad that combines expert story-telling and crafty film-making. The true genius of this flick is in its taut, quick-paced edit.





Once you've got a good thing going, recreate the magic in half the time...





For more dope on the ad, check out the interview with Craig Allen & Eric Kallman of Wieden+Kennedy, Portland, the guys behind this gem of an ad.





I guess a lot of the credit for this ad goes to the flawless timing and delivery of its main man. He is Isaiah Mustafa, a former NFL footballer (that explains the godly bod). Since appearing in the Old Spice ad (Feb 2010), Isaiah's become a Twitter phenom, made it on The Ellen Show and even has his own page on Wikipedia. Indeed, he's on a horse!


*Love at first frame - Now I know I've used that phrase before. That was for the Sony GT4 ad which once again, is a rare blend of fine story-telling and killer film-making. (Click here to view the ad)

Monday, February 22, 2010

Truck Art - not just legs, this idea's got wheels

If you thought all truckies were big, burly, loud-tooting, oft-swearing, mean menacing mofos hurtling down in metallic monsters on the motorway, it's time you brought in your perceptions for a rehaul.

Here's a bunch of German truckies with appreciation for art and love of creativity. Spreading smiles for miles and having a bit of fun on the way as they trail massive loads across interstate borders in Europe.


 
Last one left... time to stock up


 
 Pepsi Lite - so light, it defies gravity


 
 If you must tug a load, tote it


  
 Hmmm... something fishy going on in there


  
 Truth be told, his head is up his arse


  
Amazon Kindle - One library to go, please


 
 Pringles Hot & Spicy... Caution: Highly inflammable. Keep safe distance.


As they say, an idea can come from anywhere. 
But only the good ones go places.


Mr. Madness would like to thank Meeta Parekh for this post.

Tuesday, February 16, 2010

Winter Olympics 2010 - deadly mesmerizing


The Vancouver Winter Olympics 2010 are simply mesmerizing.

Just look at the figure skating pairs... they are incredible. It's difficult enough to stand straight on both feet in snow. Wonder how the skaters leap, loop & land on blades on ice. And they make it look so easy.


Russians, Germans, Croats and Chinese figure skating pairs... executing beautifully choreographed and painstakingly practised routines. The phrase - practice makes perfect - comes alive in every performance.


At the time of writing, I'm watching the Silver Medal winners (Chinese duo, Qing & Jian) - their set was jaw-droppingly perfect. Apparently, they've been practising & perfecting the fine art of ice-skating from the age of 6!


About the Gold Medal winners (Chinese duo, Xue & HongBo), they are a married couple who came out of retirement last year to try for the Olympic gold medal - their last shot at winning - which has eluded them since they began skating together in 1992. Finally, they have their first (and China's first ever) gold medal in figure skating - a medal held by Russia for the last 46 years. A huge, historic win indeed.

As for the deadly side of the Vancouver Winter Olympics 2010, I have to mention the tragic death of Georgian luger, Nodar Kumaritashvili, who died shortly after a horrific high-speed crash into an iron pillar, during a qualifying run. A promising young athlete, all of 21, lost in pursuing his passion for sport. A most unfortunate event.


Watch CBS News Videos Online

Incidentally, artificial track Luge is the fastest and most agile sledging sport of all. The Vancouver luge track is the fastest in the world and lugers have reached speeds as high as 97 miles per hour!

Monday, February 15, 2010

Meet Stephen Wiltshire - The Human Camera


The Lord works in mysterious ways. Take Stephen Wiltshire for instance.



As a child Stephen was mute, and did not relate to other human beings. Aged three, he was diagnosed with autism (the neural disorder famously portrayed by Dustin Hoffman in Rain Man). He had no language skills and lived entirely in his own world, cut off from all normal social interaction.



Yet today, at 35, Stephen Wiltshire of London, is a popular artist with his own art gallery, personal website, a Wikipedia profile and a growing body of world-renown work. So much so, his unparalleled art is lauded as the work of a beautiful mind. Just what is so special about him?



Stephen Wiltshire is a human camera. He is not only blessed with a photographic memory, but also has the uncanny artistic ability to sketch giant panoramas of cityscapes - down to intricate details - after seeing them just once via a short helicopter ride !!!



Here are a few amazing videos of Stephen drawing Tokyo, Rome and his most recent opus, a 20 ft canvas of Manhattan.








Now here's a fresh idea... DriveTime

If my blog has a theme, it's... ideas, passion and passion for ideas.
On that note, here's a fresh, original one.


DriveTime - Ravi Jain's videoblog about encounters with people in his car (aka Studio A) on his commute to work in Boston, USA. What began as random chance encounters gradually grew (through his blog) to people calling in and asking to be interviewed. Over time, he moved on to chatting with celebs and interesting sorts.


I first caught a glimpse of this ingenious idea on a re-run of Beyond Tomorrow - a science and technology television show from "Down Under". In Nov 2005, Episode Six, (above) Ravi interviewed Kim Watkins - the TV host who travelled all the way from Oz to Bos to cover DriveTime on her show.


Cabbies, please take note (and some inspiration). There's a lot you can do with a webcam, a car and a steady stream of everyday people. But you must be willing to spend hours on film editing & compression for web. Luckily, Ravi had the support of his part-time co-blogger and full-time wife, Sonia.


Over 3 years, DriveTime garnered a steady base of viewers from all over the world. Judging by the positive comments to his posts, Ravi's idea seems to have caught on and gained a fair bit of popularity.


Can't help wondering, at a time when videoblogging has gone mainstream, where & why has this pioneer V-blogger vanished? I sure hope a Hollywood producer has spotted Ravi and is making a movie called...
DriveTime - coming soon to a traffic jam near you!

Fun Theory - Another big & brilliant idea from Volkswagen

The Fun Theory is an idea arising out of a beautiful thought:
Something as simple as fun is the easiest way to change people's behaviour for the better.



WOW is all I can say in awe of this brilliant initiative from Volkswagen.
To see other clever ideas from the clever people at VW, visit TheFunTheory.com